Cutting cost per qualified viewing by 46% for a Dubai brokerage
The client had plenty of leads and almost no viewings. We stopped optimising for volume and rebuilt the qualification layer.
The problem
What was going wrong
A 40-agent Dubai brokerage was generating roughly 900 enquiries a month across Google and Meta, but fewer than 5% converted into a viewing. Agents had stopped calling new leads because the hit rate was so poor, which made the problem worse. Spend was rising while completed transactions were flat.
The work
What we did about it
- Audited three months of CRM records to find what separated leads that viewed from leads that did not — budget range, timeline and whether they had specified a community.
- Rebuilt landing pages by community rather than by development, with price bands stated up front so unqualified enquiries self-selected out.
- Added a three-question qualification step before the form, and routed qualified leads by community to the agent covering it, with an SLA alert at five minutes.
- Restructured paid campaigns around communities with real inventory, excluded broad interest audiences on Meta, and moved budget to search terms containing price or community modifiers.
The counter-intuitive part was cutting lead volume. Once agents trusted the leads again, everything downstream fixed itself.
Services used
What this programme involved
Figures are taken from the client's own analytics and CRM over the stated period and are shared with permission. Client name withheld under NDA.
Portfolio
More work
Design, build and growth programmes we can talk about publicly — with the numbers the client signed off.
Next step
Your situation is probably not identical
But the method is. Send us the numbers and we will tell you which part of this applies to you.