Growth & performance
Ecommerce SEO built around category pages and margin
In ecommerce, the category page is the profit centre and faceted navigation is the biggest single source of wasted crawl budget. We fix both.
- Category and taxonomy architecture
- Faceted navigation and crawl control rules
- Product and collection page templates
- Product, Offer, Breadcrumb and Review schema
- Internal linking and merchandising rules
- Feed hygiene for Google Shopping and marketplaces
Overview
What our ecommerce SEO work actually involves
Most stores publish thousands of product pages and a handful of thin category pages, then wonder why they only rank for their own brand name. We invert that: strong category and collection pages, controlled facets, and product pages that win long-tail and shopping placements.
We work by margin, not just revenue. Ranking a low-margin bestseller is less useful than owning the category where you compete on something other than price.
Why us
Why clients pick Digiloom for ecommerce SEO
Faceted navigation under control
Crawl rules, canonical logic and indexable facet whitelists that capture demand without bloating the index.
Category content that converts
Buying guides, comparison blocks and FAQs on the page that already has the commercial intent.
Product feed and schema
Product, Offer and shipping schema aligned with Merchant Center so organic and Shopping tell the same story.
Out-of-stock and lifecycle handling
Rules for discontinued products so you keep the equity instead of leaking 404s.
Process
How our ecommerce SEO engagement runs
Demand and margin mapping
Where the searches are, what they are worth and which of them you can win at a margin you like.
Architecture
Categories, subcategories, facets and the URL rules that keep the index clean.
Templates
One well-built template beats a hundred manual page edits. We ship the pattern, then the content.
Scale content
Guides, comparisons and editorial hooked to the collections they support.
Measure by cohort
Revenue by landing page group, not just sitewide organic sessions.
Portfolio
Related work
Programmes where this service did the heavy lifting.
Coverage
Where we deliver ecommerce SEO
Delivery is remote-first from Karachi, with client-facing hours covering Pakistan, Gulf and UK time zones. Contracting can run through our Pakistani or UK entity.
FAQ
Ecommerce SEO — questions we get asked
Shopify or WooCommerce — which is better for SEO?
Both rank fine. Shopify trades URL flexibility for speed and stability; WooCommerce trades control for maintenance overhead. The platform is rarely the reason a store does not rank.
Should product pages be indexed?
The ones with unique demand and content, yes. Near-duplicate variants usually should not be. We set the rule per catalogue rather than as a blanket policy.
Can you handle a replatform?
Yes. Replatforms are where most stores lose their organic revenue. We build the redirect map, validate on staging and monitor for 90 days after launch.
Do you work on Amazon and Daraz listings too?
Marketplace optimisation is a separate service, but we plan them together so your own store and your marketplace listings are not fighting each other.
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Next step
Talk to someone who does ecommerce SEO every day
You will speak to the person who would run the work, not a salesperson reading from a deck. Bring your numbers and we will tell you what we would do first.