140 qualified export enquiries a year for a Pakistani manufacturer
The company had won business at trade shows for thirty years. Then the buyers started searching instead.
The problem
What was going wrong
A Faisalabad-based textile manufacturer relied entirely on trade fairs and agents. Its website was a five-page brochure with no product specifications. International buyers searching for the exact fabric constructions it produced were finding competitors in Turkey and India.
The work
What we did about it
- Built a specification-led catalogue: every fabric construction as its own page with GSM, composition, width, finish options, MOQ and certifications.
- Targeted the product and application terms buyers actually search, in English, with UK and EU market intent.
- Created trust content covering certifications, audit reports, factory capability and lead times — the questions every buyer email asked.
- Set up an enquiry workflow with a two-hour response SLA during overlapping hours and templated technical replies.
- Ran a modest LinkedIn programme targeting sourcing and procurement roles at target buyers.
Our buyers were online for years before we were. The website now does what a good agent used to do.
Services used
What this programme involved
Figures are taken from the client's own analytics and CRM over the stated period and are shared with permission. Client name withheld under NDA.
Portfolio
More work
Design, build and growth programmes we can talk about publicly — with the numbers the client signed off.
Next step
Your situation is probably not identical
But the method is. Send us the numbers and we will tell you which part of this applies to you.