Growth & performance
Analytics you can make decisions from
Half the marketing arguments we walk into are really measurement arguments. Fix the data and the strategy discussion gets much shorter.
- Measurement plan and event schema
- GA4 and GTM implementation
- Ecommerce and lead tracking
- Consent Mode and CMP integration
- Server-side tagging setup
- Looker Studio dashboards and training
Overview
What our analytics & tracking work actually involves
We implement GA4 and Tag Manager properly: a documented event schema, ecommerce tracking that matches your back office, consent mode for GDPR and UK data rules, and server-side tagging where accuracy or privacy requires it.
Then we build reporting that answers the questions you actually ask in Monday meetings, rather than a dashboard nobody opens.
Why us
Why clients pick Digiloom for analytics and tracking
Documented event schema
Naming conventions and a tracking plan your future team can extend.
Consent handled correctly
Consent Mode v2 and CMP integration for UK and EU traffic.
Server-side where it counts
Better data quality and control over what leaves the browser.
Reporting people use
Looker Studio dashboards tied to commercial questions, not metric dumps.
Process
How our analytics and tracking engagement runs
Plan
The decisions you need to make, then the data required to make them.
Implement
Container build, event tagging, ecommerce, conversions.
Validate
Debug mode, test purchases, back-office reconciliation.
Report
Dashboards, alerts and a walkthrough for the team.
Maintain
Quarterly audit as the site and channels change.
Portfolio
Related work
Programmes where this service did the heavy lifting.
Coverage
Where we deliver analytics and tracking
Delivery is remote-first from Karachi, with client-facing hours covering Pakistan, Gulf and UK time zones. Contracting can run through our Pakistani or UK entity.
- Analytics & Tracking in Pakistan
- Analytics & Tracking in Karachi
- Analytics & Tracking in Lahore
- Analytics & Tracking in Islamabad
- Analytics & Tracking in Dubai
- Analytics & Tracking in Abu Dhabi
- Analytics & Tracking in Sharjah
- Analytics & Tracking in UAE
- Analytics & Tracking in London
- Analytics & Tracking in Manchester
- Analytics & Tracking in Birmingham
- Analytics & Tracking in UK
FAQ
Analytics & Tracking — questions we get asked
Our GA4 numbers do not match Shopify. Why?
Usually consent, ad blockers, attribution windows and duplicate events. We reconcile the gap and document what remains structurally different.
Do we need server-side tagging?
If you run significant paid spend or operate under strict privacy rules, it usually pays for itself. Otherwise it may be over-engineering.
Can you fix a broken GTM container?
Yes. Container cleanups are one of our most common quick-win projects.
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Next step
Talk to someone who does analytics and tracking every day
You will speak to the person who would run the work, not a salesperson reading from a deck. Bring your numbers and we will tell you what we would do first.