Google Ads Management
Google Ads management services with profit as the target
We fix measurement before we touch a bid. Roughly two thirds of the accounts we take over are optimising toward conversion data that double counts, misattributes, or counts the wrong thing entirely.
- Conversion tracking audited and rebuilt before optimisation begins
- Weekly search-term and PMax exclusion work
- Reporting on blended CAC and contribution margin
Why us
Why choose Digiloom for Google Ads management services
Digiloom is a Pakistani digital studio registered in the United Kingdom, with clients across Pakistan, the Gulf and the UK and beyond. The people who scope your programme are the people who run it — there is no handover to a junior team after the pitch.
Anyone can spend a budget. We run accounts against a target cost per acquisition and show you the maths behind every scaling decision.
We publish our process and our pricing bands because the alternative — an opaque retainer with no defined deliverables — is how most agency relationships go wrong. You will know what is being done each month, what it costs, and what it is expected to return.
Process
How we deliver Google Ads management services
Measurement first
If conversion data is wrong, everything downstream is wrong. We fix tracking before touching bids.
Restructure
Consolidate wasted spend, rebuild campaign structure around intent and margin.
Launch and learn
Controlled tests with enough budget to reach significance instead of ten campaigns starved at once.
Scale what pays
Increase budget only where incremental CAC still clears the target.
Report on profit
Blended CAC, contribution margin and payback period, alongside the platform numbers.
Scope
What the engagement covers
Profit-first bidding
Target CPA and ROAS set from your real margin, not from platform-reported revenue.
Search-term hygiene
Weekly negative keyword work, including PMax placement and search category exclusions.
Landing pages included
We build and test the page, so the account is not fighting a bad destination.
Multi-currency, multi-market
GBP, AED, PKR and USD accounts managed together with market-level budget rules.
The work
What google ads management looks like in practice
We run Search, Performance Max, Shopping, Demand Gen and YouTube as one system with a shared budget logic. Search catches existing demand, PMax and Demand Gen extend reach, and the landing page decides whether any of it pays.
- Account audit and restructure
- Keyword, audience and negative strategy
- Ad copy, RSA asset testing and extensions
- Performance Max asset groups and feed setup
Deliverables
What is included in google ads management services
Every engagement is scoped in writing before it starts. This is the standard shape — yours may add or drop lines, but nothing is hidden.
In the scope of work
- Account audit and restructure
- Keyword, audience and negative strategy
- Ad copy, RSA asset testing and extensions
- Performance Max asset groups and feed setup
- Conversion tracking, enhanced conversions and offline import
- Weekly optimisation and monthly profit reporting
What you receive either way
- A written scope with named deliverables and dates
- A live dashboard you can open at any time, not a monthly PDF
- A monthly review that covers the misses as well as the wins
- Full ownership of every account, file and repository
- A named senior lead who does the work, not a manager who relays it
Fit
Who this work tends to suit
We are a better fit for some sectors than others. These are the ones where we have depth and can show relevant work.
Ecommerce & Retail
Where the numbers are unforgiving and the feedback loop is same-day.
Sector pageReal Estate & Property
The problem is rarely lead volume. It is lead quality and how fast someone calls them back.
Sector pageHealthcare & Clinics
Regulated, trust-driven and overwhelmingly local.
Sector pageEducation & Training
Seasonal, high-consideration, and increasingly international.
Sector pageStraight talk
How this differs from what you have probably had before
| Situation | What usually happens | What we do instead |
|---|---|---|
| Technical fixes are identified | You get a PDF of recommendations and a wait for your own developers | Our engineers ship the fix in your repo, behind a measurable baseline |
| A month underperforms | The report opens with whichever metric went up | The review opens with what missed forecast, and what it cost |
| Budget comes under pressure | More spend is proposed | We look at conversion first — usually the cheaper fix |
| You decide to leave | Accounts sit in the agency's name | Everything is in your name from day one; handover takes a day |
Budget
What this typically costs
Published bands so you can self-select before booking a call. Final quotes are itemised and depend on market competitiveness, your technical starting point, and how much your own team will do.
Starting out
$1,200/month
One channel, a single market, a smaller catalogue or service list.
Full pricingGrowth programme
$3,000-$6,000/month
Multi-channel, with engineering capacity and a CRO testing programme included.
Get a quoteMulti-market
From $8,000/month
Two or more countries or languages, larger catalogues, a named lead per market.
Discuss scopeNext steps
Getting started
Send us what you have
A URL, the market, and roughly what you can spend. Even a paragraph is enough for us to form a view.
We audit before we pitch
Two weeks looking at analytics, crawl data, ad accounts and your CRM. You keep the findings whether or not you continue.
Scoped proposal in three days
Itemised, with a forecast attached, so you can cut anything you do not believe in before it starts.
Work starts in two-week sprints
Engineering and campaigns run in parallel, every change baselined so we can prove what moved.
Portfolio
Proof it works
Design, build and growth programmes we can talk about publicly — with the numbers the client signed off.
In their words
What clients say when we are not in the room
They were the first agency that told us to spend less. It cost them revenue and won them a three-year relationship.
The developers actually shipped the fixes. Every agency before this handed us a PDF and waited for our team to do the work.
We stopped guessing which channel was working. The attribution work paid for itself in the first quarter.
Six clinics, one system, and appointments that finally show up in the diary. The map pack work changed our week.
Our store went from four seconds to under two. Mobile conversion moved the same month.
They said no to half of what we asked for and explained why. That is the part I trust.
They were the first agency that told us to spend less. It cost them revenue and won them a three-year relationship.
The developers actually shipped the fixes. Every agency before this handed us a PDF and waited for our team to do the work.
We stopped guessing which channel was working. The attribution work paid for itself in the first quarter.
Six clinics, one system, and appointments that finally show up in the diary. The map pack work changed our week.
Our store went from four seconds to under two. Mobile conversion moved the same month.
They said no to half of what we asked for and explained why. That is the part I trust.
Reporting we can actually take to the board. Revenue, pipeline, cost per opportunity — not impressions.
The rebrand and the site launched together and the enquiry quality jumped immediately.
We moved a third of delivery orders off the aggregators. That margin went straight to the bottom line.
They rebuilt our category pages properly instead of chasing keywords. Non-brand revenue nearly tripled.
Straight answers on what a realistic budget buys, before we signed anything.
Arabic and English handled as two markets, not one translated site. That distinction mattered.
Reporting we can actually take to the board. Revenue, pipeline, cost per opportunity — not impressions.
The rebrand and the site launched together and the enquiry quality jumped immediately.
We moved a third of delivery orders off the aggregators. That margin went straight to the bottom line.
They rebuilt our category pages properly instead of chasing keywords. Non-brand revenue nearly tripled.
Straight answers on what a realistic budget buys, before we signed anything.
Arabic and English handled as two markets, not one translated site. That distinction mattered.
Insights
Reading that goes deeper
How to choose a digital marketing agency without getting burned
Most agency relationships fail for reasons that were visible in the pitch.
Read moreThe 60-minute Google Ads audit that usually finds wasted spend
Run these seven checks in order. In most accounts we audit, the first three account for the majority of the…
Read moreDigital marketing in Dubai: what UK and Western playbooks get wrong
High CPCs, a transient population, two languages and a calendar that reshapes demand three times a year.
Read moreFAQ
Google ads management services — FAQs
What is included in the fee?
Strategy, account management, ad and asset production, landing page consultation, tracking maintenance and reporting. Media spend is separate and stays in your account.
Do you work with small budgets?
Below roughly 30 target CPAs a month in spend, learning is too slow to optimise honestly. We will tell you if that is your situation.
Next step
Ready to talk about Google Ads management services?
Send us the site, the market and the budget range. You will get a straight answer on whether we are the right fit — including when we are not.