Branding & Identity
Branding agency that starts with positioning
A brand project that starts with a mood board produces something pretty. One that starts with a positioning statement produces something you can sell with for a decade.
- Written positioning strategy before any visual work
- Systems covering social, ads, decks, packaging, web and print
- Verbal identity with examples, not just adjectives
Why us
Why choose Digiloom for branding agency
Digiloom is a Pakistani digital studio registered in the United Kingdom, with clients across Pakistan, the Gulf and the UK and beyond. The people who scope your programme are the people who run it — there is no handover to a junior team after the pitch.
A logo is the smallest part of a brand. What matters is whether a stranger can tell what you do, who it is for and why it is different — in six seconds.
We publish our process and our pricing bands because the alternative — an opaque retainer with no defined deliverables — is how most agency relationships go wrong. You will know what is being done each month, what it costs, and what it is expected to return.
Process
How we deliver branding agency
Research
Stakeholder interviews, customer conversations, category audit.
Position
Strategy statement, audience, proposition, messaging hierarchy.
Design routes
Two developed directions with rationale and application mockups.
Refine
One route developed into a full system with edge cases resolved.
Document and roll out
Guidelines, asset library, templates and a launch plan.
Scope
What the engagement covers
Positioning before pixels
Research and workshops that produce a written strategy, not just adjectives.
Systems built for real use
Assets for every context: social, ads, decks, packaging, web, print.
Digital-first constraints
Contrast, small-size legibility and dark mode considered from the first sketch.
Verbal identity included
Tone of voice with examples, do-and-don't lines, and message hierarchy.
The work
What branding & identity looks like in practice
We start with positioning: the market you are actually competing in, the buyer you want, and the single claim you can defend. Identity work follows from that, not from a mood board.
- Brand strategy and positioning workshop
- Competitor and category audit
- Naming and messaging framework
- Logo system and visual identity
Deliverables
What is included in branding agency
Every engagement is scoped in writing before it starts. This is the standard shape — yours may add or drop lines, but nothing is hidden.
In the scope of work
- Brand strategy and positioning workshop
- Competitor and category audit
- Naming and messaging framework
- Logo system and visual identity
- Typography, colour and imagery direction
- Brand guidelines and asset library
What you receive either way
- A written scope with named deliverables and dates
- A live dashboard you can open at any time, not a monthly PDF
- A monthly review that covers the misses as well as the wins
- Full ownership of every account, file and repository
- A named senior lead who does the work, not a manager who relays it
Fit
Who this work tends to suit
We are a better fit for some sectors than others. These are the ones where we have depth and can show relevant work.
Straight talk
How this differs from what you have probably had before
| Situation | What usually happens | What we do instead |
|---|---|---|
| Technical fixes are identified | You get a PDF of recommendations and a wait for your own developers | Our engineers ship the fix in your repo, behind a measurable baseline |
| A month underperforms | The report opens with whichever metric went up | The review opens with what missed forecast, and what it cost |
| Budget comes under pressure | More spend is proposed | We look at conversion first — usually the cheaper fix |
| You decide to leave | Accounts sit in the agency's name | Everything is in your name from day one; handover takes a day |
Budget
What this typically costs
Published bands so you can self-select before booking a call. Final quotes are itemised and depend on market competitiveness, your technical starting point, and how much your own team will do.
Starting out
$1,500/month
One channel, a single market, a smaller catalogue or service list.
Full pricingGrowth programme
$4,000-$12,000/month
Multi-channel, with engineering capacity and a CRO testing programme included.
Get a quoteMulti-market
From $18,000/month
Two or more countries or languages, larger catalogues, a named lead per market.
Discuss scopeNext steps
Getting started
Send us what you have
A URL, the market, and roughly what you can spend. Even a paragraph is enough for us to form a view.
We audit before we pitch
Two weeks looking at analytics, crawl data, ad accounts and your CRM. You keep the findings whether or not you continue.
Scoped proposal in three days
Itemised, with a forecast attached, so you can cut anything you do not believe in before it starts.
Work starts in two-week sprints
Engineering and campaigns run in parallel, every change baselined so we can prove what moved.
Portfolio
Proof it works
Design, build and growth programmes we can talk about publicly — with the numbers the client signed off.
In their words
What clients say when we are not in the room
They were the first agency that told us to spend less. It cost them revenue and won them a three-year relationship.
The developers actually shipped the fixes. Every agency before this handed us a PDF and waited for our team to do the work.
We stopped guessing which channel was working. The attribution work paid for itself in the first quarter.
Six clinics, one system, and appointments that finally show up in the diary. The map pack work changed our week.
Our store went from four seconds to under two. Mobile conversion moved the same month.
They said no to half of what we asked for and explained why. That is the part I trust.
They were the first agency that told us to spend less. It cost them revenue and won them a three-year relationship.
The developers actually shipped the fixes. Every agency before this handed us a PDF and waited for our team to do the work.
We stopped guessing which channel was working. The attribution work paid for itself in the first quarter.
Six clinics, one system, and appointments that finally show up in the diary. The map pack work changed our week.
Our store went from four seconds to under two. Mobile conversion moved the same month.
They said no to half of what we asked for and explained why. That is the part I trust.
Reporting we can actually take to the board. Revenue, pipeline, cost per opportunity — not impressions.
The rebrand and the site launched together and the enquiry quality jumped immediately.
We moved a third of delivery orders off the aggregators. That margin went straight to the bottom line.
They rebuilt our category pages properly instead of chasing keywords. Non-brand revenue nearly tripled.
Straight answers on what a realistic budget buys, before we signed anything.
Arabic and English handled as two markets, not one translated site. That distinction mattered.
Reporting we can actually take to the board. Revenue, pipeline, cost per opportunity — not impressions.
The rebrand and the site launched together and the enquiry quality jumped immediately.
We moved a third of delivery orders off the aggregators. That margin went straight to the bottom line.
They rebuilt our category pages properly instead of chasing keywords. Non-brand revenue nearly tripled.
Straight answers on what a realistic budget buys, before we signed anything.
Arabic and English handled as two markets, not one translated site. That distinction mattered.
FAQ
Branding agency — FAQs
How long does a rebrand take?
Eight to fourteen weeks for full strategy and identity. A visual refresh without strategy work can be six.
Will you replace our logo?
Often we recommend evolving it. Existing equity in a mark is worth keeping where it exists.
Next step
Ready to talk about branding agency?
Send us the site, the market and the budget range. You will get a straight answer on whether we are the right fit — including when we are not.