Marketing Automation & CRM
Marketing automation and CRM your sales team will actually use
CRM projects fail on adoption, not configuration. We map how your team actually sells — including the shortcuts — before we touch a single property.
- Process mapped and documented before configuration begins
- Lead scoring and routing agreed jointly with sales
- Training, recordings and a written playbook included
Why us
Why choose Digiloom for marketing automation services
Digiloom is a Pakistani digital studio registered in the United Kingdom, with clients across Pakistan, the Gulf and the UK and beyond. The people who scope your programme are the people who run it — there is no handover to a junior team after the pitch.
Most CRMs fail because they were configured for a process nobody follows. We start with how your team actually sells.
We publish our process and our pricing bands because the alternative — an opaque retainer with no defined deliverables — is how most agency relationships go wrong. You will know what is being done each month, what it costs, and what it is expected to return.
Process
How we deliver marketing automation services
Discovery
Interviews with sales and marketing, current-state mapping, data quality review.
Design
Target process, data model, automation rules, reporting requirements.
Build and migrate
Configure, migrate cleanly, test with real records.
Train
Live sessions, recordings, written playbook, adoption checkpoints.
Iterate
30, 60 and 90-day reviews against adoption and pipeline visibility.
Scope
What the engagement covers
Process first, tooling second
We document the sales motion before we touch a single property.
Attribution you can defend
Source, first touch and last touch modelled consistently across paid, organic and referral.
Clean data model
Naming conventions, required fields and deduplication rules set from day one.
Team training included
Recorded walkthroughs and a written playbook so onboarding new reps takes an hour.
The work
What marketing automation & CRM looks like in practice
We map the real sales process — including the shortcuts — then configure lifecycle stages, pipelines, properties and automation around it. Adoption is the metric that matters; a beautifully architected CRM nobody updates is worthless.
- Sales and marketing process mapping
- CRM configuration: pipelines, stages, properties
- Lead scoring and routing rules
- Automated sequences and internal notifications
Deliverables
What is included in marketing automation services
Every engagement is scoped in writing before it starts. This is the standard shape — yours may add or drop lines, but nothing is hidden.
In the scope of work
- Sales and marketing process mapping
- CRM configuration: pipelines, stages, properties
- Lead scoring and routing rules
- Automated sequences and internal notifications
- Data migration and deduplication
- Dashboards for pipeline, source and conversion rate
What you receive either way
- A written scope with named deliverables and dates
- A live dashboard you can open at any time, not a monthly PDF
- A monthly review that covers the misses as well as the wins
- Full ownership of every account, file and repository
- A named senior lead who does the work, not a manager who relays it
Fit
Who this work tends to suit
We are a better fit for some sectors than others. These are the ones where we have depth and can show relevant work.
Real Estate & Property
The problem is rarely lead volume. It is lead quality and how fast someone calls them back.
Sector pageB2B & SaaS
Long cycles, several decision makers, and a marketing team judged on a number that arrives…
Sector pageEducation & Training
Seasonal, high-consideration, and increasingly international.
Sector pageStraight talk
How this differs from what you have probably had before
| Situation | What usually happens | What we do instead |
|---|---|---|
| Technical fixes are identified | You get a PDF of recommendations and a wait for your own developers | Our engineers ship the fix in your repo, behind a measurable baseline |
| A month underperforms | The report opens with whichever metric went up | The review opens with what missed forecast, and what it cost |
| Budget comes under pressure | More spend is proposed | We look at conversion first — usually the cheaper fix |
| You decide to leave | Accounts sit in the agency's name | Everything is in your name from day one; handover takes a day |
Budget
What this typically costs
Published bands so you can self-select before booking a call. Final quotes are itemised and depend on market competitiveness, your technical starting point, and how much your own team will do.
Starting out
$1,200/month
One channel, a single market, a smaller catalogue or service list.
Full pricingGrowth programme
$3,000-$6,000/month
Multi-channel, with engineering capacity and a CRO testing programme included.
Get a quoteMulti-market
From $8,000/month
Two or more countries or languages, larger catalogues, a named lead per market.
Discuss scopeNext steps
Getting started
Send us what you have
A URL, the market, and roughly what you can spend. Even a paragraph is enough for us to form a view.
We audit before we pitch
Two weeks looking at analytics, crawl data, ad accounts and your CRM. You keep the findings whether or not you continue.
Scoped proposal in three days
Itemised, with a forecast attached, so you can cut anything you do not believe in before it starts.
Work starts in two-week sprints
Engineering and campaigns run in parallel, every change baselined so we can prove what moved.
Portfolio
Proof it works
Design, build and growth programmes we can talk about publicly — with the numbers the client signed off.
In their words
What clients say when we are not in the room
They were the first agency that told us to spend less. It cost them revenue and won them a three-year relationship.
The developers actually shipped the fixes. Every agency before this handed us a PDF and waited for our team to do the work.
We stopped guessing which channel was working. The attribution work paid for itself in the first quarter.
Six clinics, one system, and appointments that finally show up in the diary. The map pack work changed our week.
Our store went from four seconds to under two. Mobile conversion moved the same month.
They said no to half of what we asked for and explained why. That is the part I trust.
They were the first agency that told us to spend less. It cost them revenue and won them a three-year relationship.
The developers actually shipped the fixes. Every agency before this handed us a PDF and waited for our team to do the work.
We stopped guessing which channel was working. The attribution work paid for itself in the first quarter.
Six clinics, one system, and appointments that finally show up in the diary. The map pack work changed our week.
Our store went from four seconds to under two. Mobile conversion moved the same month.
They said no to half of what we asked for and explained why. That is the part I trust.
Reporting we can actually take to the board. Revenue, pipeline, cost per opportunity — not impressions.
The rebrand and the site launched together and the enquiry quality jumped immediately.
We moved a third of delivery orders off the aggregators. That margin went straight to the bottom line.
They rebuilt our category pages properly instead of chasing keywords. Non-brand revenue nearly tripled.
Straight answers on what a realistic budget buys, before we signed anything.
Arabic and English handled as two markets, not one translated site. That distinction mattered.
Reporting we can actually take to the board. Revenue, pipeline, cost per opportunity — not impressions.
The rebrand and the site launched together and the enquiry quality jumped immediately.
We moved a third of delivery orders off the aggregators. That margin went straight to the bottom line.
They rebuilt our category pages properly instead of chasing keywords. Non-brand revenue nearly tripled.
Straight answers on what a realistic budget buys, before we signed anything.
Arabic and English handled as two markets, not one translated site. That distinction mattered.
FAQ
Marketing automation services — FAQs
HubSpot, Salesforce or Zoho?
HubSpot for speed and marketing depth, Salesforce for complex enterprise process, Zoho for tight budgets. We implement all three with no reseller bias.
Can you rescue a messy existing CRM?
Yes — a cleanup and reconfiguration is often faster and cheaper than a fresh implementation.
Next step
Ready to talk about marketing automation services?
Send us the site, the market and the budget range. You will get a straight answer on whether we are the right fit — including when we are not.